Content Planning
How to Build a Social Media Content Calendar: A Practical Guide
A social media content calendar maps each planned post to a date, channel, format, copy, asset, call to action, owner, approval state, and…
The Locomu library
Content Planning
Practical guidance on social media content calendars, idea management, batch planning, and building an evergreen content library.
Content Planning
How to Build a Small Social Media Tool Stack
A small social media tool stack is the minimum set of tools that covers the jobs your content must pass through without duplicating…
Content Planning
How to Plan a Week of Social Media Content in One Session
To plan a week of social media content in one session, define a narrow scope, gather inputs, choose a small set of themes,…
Content Planning
How to Build an Evergreen Content Library
An evergreen content library is a maintained system of useful pages organized around recurring audience needs, not a folder of old posts. Build…
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